International Week is an annual event that proudly organized by the Faculty of Economics and Business (FEB), Universitas Gadjah Mada (UGM). In 2014, for the very first time, FEB UGM introduces a short academic program that may enable professionals as well as undergraduate and graduate students to gain greater understanding on ASEAN. Since 2014, realizing the uniqueness of ASEAN Community, International Week has committed to highlights the raising issues related with the topic of “ASEAN Business Environment”.
ASEAN has been known as the new emerging economic power in the world. This provides ASEAN member countries’ with a number of opportunities and challenges in the global market dynamic. As part of ASEAN region, ASEAN member countries are expected to provide a continuous and significant contribution to global market needs and developments. In this regard, each of ASEAN member countries economic and development agenda must also be able to accommodate these needs for the greater benefits of the ASEAN region. Align with its members supportive efforts, at the regional ASEAN level, significant number of programs has been implemented to strengthen the position of ASEAN in the world including declaring the embodiment of ASEAN Economic Community (AEC) in 2015.
In supporting ASEAN strategic agenda to embrace global market’s opportunities and challenges, it is important to note that human capital investment particularly in the form of education development at the higher level is one of the most important aspects to be prepared and nurtured to support the ASEAN agenda in strategically position the region in the world economy. Enhancing human capacity in ASEAN region through academic programs that promotes better understanding to ASEAN business and economy may not only beneficial in reducing the divergence views through opening mental blocked amongst academics within ASEAN member countries, but also in the wider purpose to invite greater number of the citizen of the world to understand, promote, support, and contribute to ASEAN agendas in becoming one economic community by 2015 and the axis of the global economy. In supporting this vision, FEB UGM together with ASEAN University Network for Business and Economics (AUN-BE) as the manifestation of solid collaboration among ASEAN business and economics schools under ASEAN University Network (AUN) has been aligning its program in the area of academic and human capacity building to prepare the ASEAN and world’s society in taking role for assisting ASEAN as a single economic community in 2015.